{"id":1036,"date":"2023-04-18T10:50:12","date_gmt":"2023-04-18T08:50:12","guid":{"rendered":"https:\/\/stephaneamiot.wordpress.com\/?p=1036"},"modified":"2024-09-30T15:06:57","modified_gmt":"2024-09-30T13:06:57","slug":"pourquoi-lit-on-moins","status":"publish","type":"post","link":"https:\/\/stephaneamiot.fr\/index.php\/2023\/04\/18\/pourquoi-lit-on-moins\/","title":{"rendered":"Pourquoi lit-on moins\u00a0?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-1117\" srcset=\"https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/pexels-photo-3755707.jpeg?w=1880&amp;ssl=1 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 l&rsquo;occasion du Festival du Livre de Paris, le <strong>CNL<\/strong> sort son barom\u00e8tre sur la lecture 2023 (le dernier datait de 2021). <\/h3>\n\n\n\n<p>Principaux r\u00e9sultats et enseignements :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>89% des Fran\u00e7ais d\u00e9clarent avoir lu au moins un livre dans l&rsquo;ann\u00e9e, en hausse de 2 pts vs 2021, mais en baisse de 3 pts vs 2019. Le recul observ\u00e9 sur cet indicateur pendant la crise sanitaire n&rsquo;est pas r\u00e9cup\u00e9r\u00e9. &gt; La concurrence des autres produits culturels (<strong>#streaming<\/strong> audio et video) sape le livre, mais aussi la consommation de contenus en ligne (presse, blogs, youtube) et le temps pass\u00e9 sur les r\u00e9seaux sociaux : 3h14 par jour devant un \u00e9cran contre 41m de lecture&nbsp;!<\/li>\n\n\n\n<li>les 25-34 ans tirent l&rsquo;indicateur vers le haut. \u00c0 l&rsquo;inverse, les 35-49 ans r\u00e9sistent moins bien (14% n&rsquo;ont lu aucun livre). &gt; Effet Netflix\/Spotify, encore ?<\/li>\n\n\n\n<li>29% des Fran\u00e7ais lisent des livres num\u00e9riques (contre 23% en 2021), alors que l&rsquo;<strong>#ebook<\/strong> ne p\u00e8se que 4 \u00e0 5% du march\u00e9. Chez les 15-24 ans, c&rsquo;est 52% (vs 37%). Cherchez l&rsquo;erreur&#8230; ou plut\u00f4t ne cherchez pas. &gt; Les jeunes se d\u00e9brouillent pour lire sans payer.<\/li>\n\n\n\n<li>La BD a la plus forte progression (+14%), mais le plus surprenant est que cette croissance concerne autant les 25-50 ans que les 15-24 ans. &gt; L&rsquo;essor de a BD documentaire (<strong>#lemondesansfin<\/strong>) y est sans doute pour quelque chose.<\/li>\n\n\n\n<li>L&rsquo;achat d&rsquo;occasion explose (40% des Fran\u00e7ais ont achet\u00e9 un livre d&rsquo;occasion contre 34% en 2021, 26% en 2015) &gt; De plus en plus d&rsquo;offres, toujours plus accessibles&#8230; alors pourquoi payer plus ?<\/li>\n\n\n\n<li>Le pr\u00eat et le cadeau entre particuliers explose (82% vs 68%), mais l&rsquo;achat pour offrir reste stable. Donc on pr\u00eate ou on donne des livres d\u00e9j\u00e0 lus &gt; Dans le livre aussi, on fait circuler plut\u00f4t qu&rsquo;on accumule<\/li>\n\n\n\n<li>En revanche les biblioth\u00e8ques publiques n&rsquo;en profitent pas. &gt; Effet Covid persistant, et offre trop limit\u00e9e vs Interrnet, surtout avec l&rsquo;essor de l&rsquo;occasion sur les marketplaces. Emprunter un livre d\u00e9j\u00e0 lu ou l&rsquo;acheter en ligne pour quelques euros ? \u00e7a se discute&#8230;<\/li>\n\n\n\n<li>L&rsquo;achat en ligne progresse fortement (+10), ainsi que les bouquinistes et les brocantes (+7). &gt; Effet Covid, mais surtout nouvel effet de la progression de l&rsquo;occasion.<\/li>\n\n\n\n<li>La principale raison pour ne pas acheter en librairie physique est l&rsquo;\u00e9loignement, et le chiffre progresse de 16 points alors qu&rsquo;il y a toujours autant de librairies en France &gt; Il s&rsquo;agit donc d&rsquo;un changement de perception, li\u00e9 \u00e0 l&rsquo;essor du e-commerce, \u00e0 la flemme, etc.<\/li>\n\n\n\n<li>Les autres raisons sont le manque de stock ou de choix &gt; L\u00e0 encore rien n&rsquo;a chang\u00e9 dans la r\u00e9alit\u00e9, mais les lecteurs trouvent en ligne ce qu&rsquo;ils ne trouvent pas IRL : du fonds, de l&rsquo;occasion, du num\u00e9rique et donc des prix bas ou de la gratuit\u00e9.<\/li>\n\n\n\n<li>Ce qui inciterait les non-lecteurs \u00e0 se remettre \u00e0 lire : les conseils des proches et une offre mieux adapt\u00e9e (je mets de c\u00f4t\u00e9 \u00ab\u00a0avoir plus de temps\u00a0\u00bb car l&#8217;emploi de son temps est une question de choix) &gt; la question du prix est ignor\u00e9e par l&rsquo;\u00e9tude, ce qui n&rsquo;est pas surprenant quand on voit qui commandite l&rsquo;\u00e9tude !<\/li>\n\n\n\n<li>Pour les jeunes, l&rsquo;impact des influenceurs et des r\u00e9seaux sociaux est forte sur les motivations de lecture et d&rsquo;achat &gt; <strong>#booktok<\/strong>, quand tu nous tient.<\/li>\n<\/ul>\n\n\n\n<p>En r\u00e9sum\u00e9, l&rsquo;\u00e9quation plaisir\/(temps+prix) est d\u00e9favorable au livre en regard des autres loisirs ou des autres mani\u00e8res de consommer du contenu. Et tout ce qui rapproche le livre du lecteur lui est favorable : amis et partage, prix bas et gratuit\u00e9, internet et influenceurs. Du grain \u00e0 moudre pour toute la cha\u00eene de valeur du livre.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/stephaneamiot.files.wordpress.com\/2023\/04\/les-francais-et-la-lecture-rapport-complet-2023-04-12-ok.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 les-francais-et-la-lecture-rapport-complet-2023-04-12-ok.\"><\/object><a id=\"wp-block-file--media-2c7b4714-30dd-4e78-b0ed-186a03a9562a\" href=\"https:\/\/stephaneamiot.files.wordpress.com\/2023\/04\/les-francais-et-la-lecture-rapport-complet-2023-04-12-ok.pdf\">les-francais-et-la-lecture-rapport-complet-2023-04-12-ok<\/a><a href=\"https:\/\/stephaneamiot.files.wordpress.com\/2023\/04\/les-francais-et-la-lecture-rapport-complet-2023-04-12-ok.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2c7b4714-30dd-4e78-b0ed-186a03a9562a\">T\u00e9l\u00e9charger<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion du Festival du Livre de Paris, le CNL sort son barom\u00e8tre sur la lecture 2023 (le dernier datait de 2021). Principaux r\u00e9sultats et enseignements : En r\u00e9sum\u00e9, l&rsquo;\u00e9quation plaisir\/(temps+prix) est d\u00e9favorable au livre en regard des autres loisirs ou des autres mani\u00e8res de consommer du contenu. Et tout ce qui rapproche le livre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-du-livre","entry","has-media"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2023\/09\/Screenshot_20230917_084700_Jetpack7E2.jpg?fit=1051%2C712&ssl=1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":3,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"predecessor-version":[{"id":1243,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1036\/revisions\/1243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/media\/1120"}],"wp:attachment":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term"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