![\"\"](\"https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2024\/04\/2024-04-29-10_45_11-Les-Jeunes-et-la-Lecture-Ipsos-pour-le-CNL-Foxit-PDF-Reader.jpg?resize=781%2C609&ssl=1\")
<\/figcaption><\/figure><\/div>\n\n\n
Ces chiffres font peur : entre 2022 et 2024, la part des 16-19 ans ayant lu un livre \u00ab par go\u00fbt personnel \u00bb a donc chut\u00e9 de 12 points <\/strong>et m\u00eame de 15 points chez les gar\u00e7ons. Et le temps moyen pass\u00e9 \u00e0 lire par les 7-19 ans a baiss\u00e9 de 20%, pour s’\u00e9tablir \u00e0 19 minutes par jour (en incluant ceux qui ne lisent pas). Que se passe-t-il ?<\/p>\n\n\n\n Le temps pass\u00e9 sur les \u00e9crans (hors lecture de livres num\u00e9riques \u00e9videmment) est 10 fois sup\u00e9rieur : 3 h 11 par jour<\/strong>. Les jeunes d\u00e9laissent donc la lecture au profit des r\u00e9seaux sociaux et d’autres loisirs, depuis longtemps d\u00e9mat\u00e9rialis\u00e9s et multi-\u00e9crans : jeu, musique, vid\u00e9o. D’ailleurs, lorsqu’ils lisent des livres, ils t\u00e9l\u00e9chargent ou streament<\/em> volontiers les versions num\u00e9riques (44% contre 28% pour la population g\u00e9n\u00e9rale), de pr\u00e9f\u00e9rence sur smartphone.<\/p>\n\n\n\n Mais que lisent-ils donc ? Des BD, mangas ou webtoons<\/em> <\/strong>pour 77% d’entre eux, et dans une moindre mesure des romans, plus particuli\u00e8rement des romans d’aventure, de la SF, de la Fantasy et de la romance, avec une tendance forte sur la dark romance \u00e0 partir de 16 ans.<\/p>\n\n\n\n C’est l\u00e0 que le b\u00e2t blesse : les chiffres de ventes de BD ou de mangas num\u00e9riques sont ridicules, et ne collent donc pas du tout avec ces chiffres<\/strong>. Quant au webtoon, il est majoritairement vendu sur des sites \u00e0 capitaux cor\u00e9ens. Conclusion : les jeunes lisent peu, et \u00e0 partir de 16 ans, ils pr\u00e9f\u00e8rent le num\u00e9rique car il leur permet de pirater des contenus ou d’acc\u00e9der \u00e0 des sites de streaming peu co\u00fbteux. D’ailleurs, quand ils ach\u00e8tent des livres papier, ils pr\u00e9f\u00e8rent les acheter d’occasion (57%), donc en ligne et moins cher.<\/p>\n\n\n\n Le probl\u00e8me est donc double pour les \u00e9diteurs traditionnels : non seulement les jeunes privil\u00e9gient d’autres loisirs, mais ceux qui lisent ne valorisent pas les productions \u00e9ditoriales fran\u00e7aises au point de les achete<\/strong>r \u00e0 l’\u00e9tat neuf ou en t\u00e9l\u00e9chargement l\u00e9gal, ni m\u00eame de les faire acheter par leurs parents\u00a0!<\/p>\n\n\n\n Qu’en sera-t-il lorsque cette g\u00e9n\u00e9ration entrera dans la vie active ? S’il est \u00e0 peu pr\u00e8s s\u00fbr qu’ils liront encore moins qu’aujourd’hui, on peut aussi parier que leur budget livre ne p\u00e8sera pas lourd<\/strong>. Deux attitudes possibles face \u00e0 cette catastrophe annonc\u00e9e :<\/p>\n\n\n\n Webtoon et nouveaux modes narratifs, adaptation aux petits \u00e9crans, lecture sociale, mod\u00e8les d’abonnements\u2026 Il y a un territoire \u00e0 conqu\u00e9rir si l’on accepte de changer de terrain. Plut\u00f4t que d’\u00e9lever des digues contre les envahisseurs \u00e9trangers, les pirates et les vendeurs d’occasion, les \u00e9diteurs gagneraient \u00e0 s’int\u00e9resser aux lecteurs de demain, avant qu’ils ne soient trop loin…<\/p>\n","protected":false},"excerpt":{"rendered":" La derni\u00e8re \u00e9tude sur les jeunes et la lecture est inqui\u00e9tante, car elle dessine un avenir o\u00f9 l’\u00e9dition, dans sa forme actuelle, perdra rapidement ses clients. \u00c0 la question : \u00ab Est-ce qu’il t’arrive de lire des livres… ? \u00bb, voici les r\u00e9ponses obtenues : Ces chiffres font peur : entre 2022 et 2024, la […]<\/p>\n","protected":false},"author":1,"featured_media":1169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6,35],"tags":[40,38,37],"class_list":["post-1168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-du-livre","category-tech","tag-bd","tag-jeunes","tag-lecture","entry","has-media"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/stephaneamiot.fr\/wp-content\/uploads\/2024\/04\/2024-04-29-10_45_11-Les-Jeunes-et-la-Lecture-Ipsos-pour-le-CNL-Foxit-PDF-Reader.jpg?fit=781%2C609&ssl=1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1168"}],"version-history":[{"count":6,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1168\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/posts\/1168\/revisions\/1239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/media\/1169"}],"wp:attachment":[{"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephaneamiot.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n