{"id":322,"date":"2016-02-29T12:53:35","date_gmt":"2016-02-29T11:53:35","guid":{"rendered":"https:\/\/stephaneamiot.wordpress.com\/?p=322"},"modified":"2024-09-30T15:35:16","modified_gmt":"2024-09-30T13:35:16","slug":"aveuglement","status":"publish","type":"post","link":"https:\/\/stephaneamiot.fr\/index.php\/2016\/02\/29\/aveuglement\/","title":{"rendered":"Aveuglement ?"},"content":{"rendered":"

Alain Beuve-M\u00e9ry, journaliste au Monde sp\u00e9cialis\u00e9 dans l’\u00e9conomie de la culture, se fait l’\u00e9cho d’un bruit qui court depuis des mois dans le petit monde de l’\u00e9dition, en Europe comme en Am\u00e9rique du nord : l’ascension du livre num\u00e9rique serait\u00a0en panne, elle aurait atteint un \u00ab\u00a0plateau\u00a0\u00bb. Les raisons invoqu\u00e9es vont de l’absence d’innovation \u00e0 la r\u00e9sistance du papier, en passant par une pr\u00e9tendue saturation du c\u0153ur de cible, les fameux \u00ab\u00a0gros lecteurs\u00a0\u00bb, qui seraient d\u00e9j\u00e0\u00a0convertis, ou\u00a0au contraire d\u00e9finitivement r\u00e9fractaires. Quant au lecteur occasionnel, il n’\u00e9conomiserait pas assez sur ses\u00a0achats d’ebooks pour amortir l’achat de sa\u00a0liseuse… \u00a0Circulez, il n’y a plus rien \u00e0 voir !<\/p>\n

\"Article<\/p>\n

De nombreux articles<\/a> am\u00e9ricains ont r\u00e9gl\u00e9 son\u00a0compte \u00e0 cette ineptie, avec un argument simple : les statistiques ne tiennent compte que des ebooks avec ISBN, publi\u00e9s par des \u00e9diteurs inscrits \u00e0 l’AAP (\u00e9quivalent US du SNE). Elles ignorent les livres auto-publi\u00e9s ou publi\u00e9s par Amazon, qui n’exige pas d’ISBN. Or des blogs (certes un peu orient\u00e9s) comme Author Earnings<\/a>\u00a0estiment que la part des \u00e9diteurs traditionnels ne repr\u00e9sentaient plus que 50% des revenus ebook d’Amazon en septembre 2015, cotre 64% en f\u00e9vrier 2014. Un ph\u00e9nom\u00e8ne acc\u00e9l\u00e9r\u00e9 par la remont\u00e9e des prix des ebooks des majors<\/em>\u00a0am\u00e9ricains, suite \u00e0 leurs accords \u00ab\u00a0secrets\u00a0\u00bb avec Amazon. Bref, les \u00e9diteurs traditionnels vendent effectivement moins d’ebooks,\u00a0car\u00a0ils perdent des parts de march\u00e9.<\/p>\n

Qu’en est-il de la France ? Sans doute\u00a0l’auto-\u00e9dition y est-elle\u00a0moins d\u00e9velopp\u00e9e pour le moment (en est-on si certain\u00a0?)\u00a0Mais on peut \u00eatre s\u00fbr que la politique tarifaire des \u00e9diteurs fran\u00e7ais freine le march\u00e9 num\u00e9rique : une strat\u00e9gie assum\u00e9e qui vise \u00e0 pr\u00e9server le march\u00e9 papier et les libraires, \u00e0 n\u00e9gocier \u00ab\u00a0en douceur\u00a0\u00bb le virage num\u00e9rique. Or les barom\u00e8tres\u00a0de la Sofia et d’Hadopi, fond\u00e9s sur des enqu\u00eates qualitatives aupr\u00e8s des consommateurs, montre que l’acc\u00e8s facile \u00e0 la lecture num\u00e9rique (sur liseuse, smartphone et surtout tablette) encourage l’adoption de l’ebook : on peut estimer que 18% des Fran\u00e7ais lisent des ebooks aujourd’hui (en croissance de 3 points sur 2015). Alors pourquoi le num\u00e9rique ne p\u00e8se que 4% du march\u00e9 ?<\/span><\/p>\n

Tout simplement parce que l’auto-\u00e9dition (absente des chiffres), la consommation gratuite (34% des lecteurs num\u00e9riques n’ont rien achet\u00e9 au cours des 12 derniers mois), l’usage illicite (34% des lecteurs piratent souvent ou de temps en temps) et le partage entre internautes\u00a0(46%) constituent un \u00ab\u00a0march\u00e9 de l’ombre\u00a0\u00bb que pr\u00e9f\u00e8rent ignorer les \u00e9diteurs, mais aussi les journalistes qui se contentent de leur tendre le micro.\u00a0<\/span><\/p>\n

Pr\u00e9tendre aujourd’hui que le march\u00e9 du num\u00e9rique stagne, invoquer la fid\u00e9lit\u00e9 culturelle des Fran\u00e7ais au papier, cantonner la lecture d’ebook \u00e0 une niche : un discours qui proc\u00e8de au mieux\u00a0de la mauvaise foi, au pire de l’intoxication, destin\u00e9 \u00e0 rassurer les acteurs traditionnels du march\u00e9 (distributeurs, libraires, biblioth\u00e9caires) et \u00e0 masquer le fait qu’une part croissante du march\u00e9 leur \u00e9chappe. R\u00e8gle de base d’un bon \u00ab\u00a0gatekeeper<\/em>\u00a0\u00bb : nier l’existence des portes d\u00e9rob\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alain Beuve-M\u00e9ry, journaliste au Monde sp\u00e9cialis\u00e9 dans l’\u00e9conomie de la culture, se fait l’\u00e9cho d’un bruit qui court depuis des mois dans le petit monde de l’\u00e9dition, en Europe comme en Am\u00e9rique du nord : l’ascension du livre num\u00e9rique serait\u00a0en panne, elle aurait atteint un \u00ab\u00a0plateau\u00a0\u00bb. Les raisons invoqu\u00e9es vont de l’absence d’innovation \u00e0 la 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